Futurist, consultant, writer, speaker.

I help organisations innovate and build future resilience through the practical interpretation of trends, building foresight capabilities and developing scenarios; to systematically think about and explore plausible futures for the business.

I consult and speak to a wide variety of entities, from strategy consulting for technology start-ups like Yuppiechef.com, to scenario planning and the megatrends affecting the future of blue-chip corporate companies like Santam LTD, Dimension Data and Woolworths – I have developed a broad practical perspective from a dynamic client base over the past 12 years.

I have a Bachelor of Economics degree from the University of Stellenbosch and am currently continuing my studies with a Post Graduate Diploma in Futures Studies at the University of Stellenbosch Business School.

My postgraduate studies are focussed on critical, creative and systems thinking, forecasting, trend analysis, scenario development, change management and various other tools and techniques that shape desired futures.

Hire Jonathan Cherry

‘The complex nature of change means that predicting events is impossible, and is quite likely dangerous, as it implies inflexibility and a need to become locked into one specific prophecy.
Of much greater value is the ability to recognize ‘dots on the horizon’ – the signs of change that inevitably affect every organization – and to understand their significance and how the organization should adapt.’
– Kees van Heijden (2002)

Speaking and trends presentations:

Jonathan CherryI present insights and analysis about consumer trends, as well as contextualised global megatrends that will affect all businesses in the future.

I have conducted keynote presentations and facilitated discussions, for planning and business intelligence purposes, with a variety of corporate audiences that include: Woolworths, The Standard Bank Group, Santam LTD, Wesbank, The Foschini Group, Investec, The Cap Classique Producers Association and the Design Indaba Emerging Creatives.

For presentation and facilitation bookings, please get in touch here.

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Innovation consulting and workshop facilitation:

From brainstorm, practical innovation development and scenario planning facilitation to offering a valuable ‘outsider’s perspective’ –  I help teams innovate through the practical application of foresight and strategic planning tools premised on challenging limiting paradigms and the systemic thinking about the future.

I’ve worked with a broad spectrum of clients both in South Africa and abroad, which includes: Woolworths, Yuppiechef, Kitchen Warehouse [Australia], Virgin Active, Adidas, British American Tobacco [UK], Dimension Data, Nike [USA], Design Indaba, BSolve, Origo, Unilever, Steenberg Vineyards, UCT Graduate School of Business & Old Mutual.

For futures and innovation consulting, please get in touch here.

BRANDHooligans – innovation conference:Jonathan Cherry

BRANDHooligans is an experiential exploration of trends and innovation which offers small groups a unique opportunity to explore fresh perspectives hands-on, to deepen and refresh their own thinking.

Each workshop is tailor-made to open up insights and innovative thinking based on the time you have available and the size of your team.

The premise of BRANDHooligans is that inspiration for innovation can come from anywhere and, more often than not, is sourced from unlikely surroundings and people. We get out of the boardroom, into the streets and meeting interesting people.

Companies that have joined us on a BRANDHooligans experience include: The University of Cape Town’s Graduate School of Business, Virgin Active, Adidas SA, Distell, Missing Link and Dimension Data.

For enquiries about creating a BRANDHooligans event for your team, please get in touch here.