Trend watcher, innovation and strategy consultant, writer, speaker.

I help organisations innovate through insights and scenarios, exploring new ideas and strategically imagining the future of their businesses.

For the past 12 years as a consultant, I have focussed on developing innovation tool kits for clients as well as designing the systems, spaces, and interactive experiences that bring them to life.

I currently mainly consult to, South Africa’s leading online retailer and am currently doing a Post Graduate Diploma in Futures Studies at the University of Stellenbosch Business School.

I have a Bachelor of Economics undergraduate degree from the University of Stellenbosch, was the founder of the South African Blog Awards in 2005 and was named the ‘Game-changer of the Year’ by Men’s Health magazine in 2010.

My postgraduate studies are focussed on critical, creative and systems thinking, forecasting, trends analysis, causal layered analysis and various other tools and techniques that shape desired futures.

Hire Jonathan Cherry


JonathanJonathan Cherry is a popular public speaker on the topics of current consumer and mega-trends and their application to the ongoing process of business foresight.

He’s presented his insights to many audiences that include: Woolworths, The Standard Bank Group, Wesbank,The Foschini Group, Investec, The Cap Classique Producers Association and the Design Indaba Emerging Creatives.

For booking Jonathan to speak at your event, please get in touch here.


Jonathan helps companies innovate by presenting a systemic way of looking at future business strategy and market opportunities in an increasingly competitive global environment. His insights are based on wide-ranging trends analysis and a background in economics and futures studies.

Jonathan has worked with a broad spectrum of clients from e-commerce startups to financial services corporations both in South Africa and abroad, which includes: Woolworths, Yuppiechef, Kitchen Warehouse [Australia], Adidas, British American Tobacco [UK], Dimension Data, Nike [USA], Design Indaba, Steenberg Vineyards, UCT Graduate School of Business & Old Mutual.

For innovation consulting, please get in touch here.