Futurist, consultant, writer, speaker.

I help organisations innovate and build future resilience through the practical interpretation of trends, insights and scenarios; to systematically think about and explore plausible futures of the business.

I consult and speak to a wide variety of entities, from strategy consulting for technology start-ups like Yuppiechef.com, to scenario planning and the megatrends affecting the future of blue-chip corporate companies like Santam LTD, Dimension Data and Woolworths – I have developed a broad practical perspective from a dynamic client base over the past 12 years.

I have a Bachelor of Economics degree from the University of Stellenbosch and am currently continuing my studies with a Post Graduate Diploma in Futures Studies at the University of Stellenbosch Business School.

My postgraduate studies are focussed on critical, creative and systems thinking, forecasting, trends analysis, scenarios, change management and various other tools and techniques that shape desired futures.

Hire Jonathan Cherry

‘The complex nature of change means that predicting events is impossible, and is quite likely dangerous, as it implies inflexibility and a need to become locked into one specific prophecy.
Of much greater value is the ability to recognize ‘dots on the horizon’ – the signs of change that inevitably affect every organization – and to understand their significance and how the organization should adapt.’
– Kees van Heijden (2002)


Jonathan CherryI present insights and analysis about consumer trends, as well as contextualised global megatrends that will affect all businesses in the future.

I have conducted keynote presentations and facilitated discussions, for planning and business intelligence purposes, with a variety of corporate audiences that include: Woolworths, The Standard Bank Group, Santam LTD, Wesbank, The Foschini Group, Investec, The Cap Classique Producers Association and the Design Indaba Emerging Creatives.

For presentation and facilitation bookings, please get in touch here.


I help companies innovate through the practical application of foresight and strategic planning, based on systemic thinking about the future.

I’ve worked with a broad spectrum of clients both in South Africa and abroad, which includes: Woolworths, Yuppiechef, Kitchen Warehouse [Australia], Virgin Active, Adidas, British American Tobacco [UK], Dimension Data, Nike [USA], Design Indaba, BSolve, Origo, Unilever, Steenberg Vineyards, UCT Graduate School of Business & Old Mutual.

For futures and innovation consulting, please get in touch here.